Ms. Sridevi S
B.Tech (IT), MBA, Digital and CRM Data Analyst
Admissions Officer

Ms. Sridevi S
Profile Summary
Profile Summary
Sridevi S is an admissions specialist with expertise in driving diversity and growth in student admissions through strategic brand promotions and data driven CRM models. She has passion for student mentorship and is inherent in building student success stories at SSN School of Management. She is passionate about integrating the data analysis with student psychographics to bring an amazing digital experience to the admissions process.
She excels at leading data-driven market campaigns that focus on higher conversion rates in line with the objectives of the MBA program at SSN School of Management. Review of digital vendor proposals, shortlisting and enlisting them on the digital ecosystem and driving them to deliver high-quality leads that match with the admissions policy. Evaluating the ROI, vendor performance management and fine tuning their campaigns accordingly are part of the vendor evaluation process.
Sridevi is passionate about understanding student expectations and brings customer success by building student-centric solutions. Her leadership in mentoring has resulted in significantly increasing admissions volume from All India admission tests and a diverse student representation from across India. Dedicated to optimizing institutional brand effectiveness and student success, Sridevi brings a dynamic, results-oriented approach to every team she joins. Her unique blend of IT and education expertise ensures innovation and strategic growth across all admissions initiatives at SSN.
Professional Experience
Admissions Officer, CRM Data Analyst, SSN School of Management, SSN College of Engineering (Mar 2022 – Present):
- Spearheaded admission diversity initiatives, resulting in 50% of new admissions coming through All India admission tests (CAT/XAT/CMAT) and a significant rise in applications from across diverse states.
- Developed and executed data-driven marketing campaigns, integrating CRM insights, and working closely with external partners to deliver quality leads and optimize each campaign for ROI.
- Continuously worked towards understanding student needs, matching them with industry requirements, and helping students realize their potential in the marketplace.
- Evaluating and improving CRM and digital marketing efforts, staying updated with industry trends.
- Monitoring key performance indicators (KPIs) for success measurement
Project Engineer, WIPRO (Dec 2016 – Mar 2020):
- Managed critical banking security applications, notably Temenos24, Swift Payments, Alchemy and was recognized by clients for exclusive, high-quality handling of application and compliance needs.
- Acted as subject matter expert, handling escalations and successfully training others in best practices.
Education Qualification
- MBA, Alagappa University, 2024
- B.E., Vel Tech High Tech College, Anna University, 2016
- HSC, Sacred Heart Convent Higher Secondary School, 2012
- SSLC, Sacred Heart Convent Higher Secondary School, 2010