Dr. Vani Haridasan B.E., M.B.A., Ph.D. Associate Professor Email: vanih@ssn.edu.in

Dr. Vani Haridasan

B.E., M.B.A., Ph.D.

Associate Professor

Email: vanih@ssn.edu.in

Dr. Vani Haridasan

Profile Summary

Profile Summary

Dr. Vani Haridasan has over 25 years of teaching and research experience in the areas of Systems and Operations. She holds a Ph.D. in Marketing and Operations from SRM University, an M.B.A. in Systems from the Department of Management Studies, Madurai Kamaraj University, and a B.E. in Electronics and Communication Engineering from Malaviya Regional Engineering College, Jaipur (now MNIT, Jaipur).  She has been associated with the SSN School of Management for nearly two decades. Prior to joining SSN, she served at ICFAI Business School, Pune, and Symbiosis Institute of Computer Studies and Research, Pune. She is actively engaged in research, consultancy, and Management Development Programs (MDPs). Her teaching interests span across Systems, Operations, Technology-enabled Business Management and Business Analytics. She has published several research papers in refereed international journals and proceedings of international conferences. She has conducted various workshops and conferences at the National and International levels.  Dr. Vani is also an Oracle Certified Professional in the DBA stream, a Certified Reliability Professional (CRP), Centre for Reliability, Chennai and has an Advanced Certificate in Business Consulting by AIMA, Delhi.

Educational Qualifications

B.E., MBA, Ph.D.

Work Experience

25 years

Teaching Interests

Systems, Operations, Technology-enabled Business Management and Business Analytics.

Research Areas

Application of Multi Criteria Decision Making, Data Envelopment Analysis and AI Techniques in Supply Chain and Logistics 

Courses Taught

Information Management, Applied Operations Research, Supply Chain and Logistics Management, Optimization Analytics and Total Quality Management.

 

Scholarly Profile

Published more than 25+ papers in International Peer Reviewed Journals. 

  • Vani Haridasan, Kavitha Muthukumaran, Subashini B, Aarthy R, and Aarthi V (2025), Gendered Perspectives on Rural Employment: Evaluating Role of MGNREGA in Women Empowerment, Journal of Informatics Education and Research, 5(2), 5692–5701. (C Category Journal)
    DOI: https://jier.org/index.php/journal/article/view/3095/251

  • Kavitha Muthukumaran, and Vani Haridasan (2025), QUANTIFUND MODEL FOR COHESIVE MUTUAL FUND PORTFOLIO OPTIMIZATION, International Journal of Innovation Studies, 9(1), 1341–1352. (WoS & Scopus Indexed, Impact Factor: 5.3, B Category Journal)
    Print ISSN: 2096-2487 | Online ISSN: 2589-2975
    DOI: https://iji-studies.com/index.php/IJIS/article/view/299

  • Kavitha Muthukumaran, and Vani Haridasan (2025), CLICKS, CONFIDENCE, AND CARE: WHAT DRIVES DIGITAL BANKING SATISFACTION IN INDIA?, International Journal of Innovation Studies, 9(1), 1327–1340. (WoS & Scopus Indexed, Impact Factor: 5.3, B Category Journal)
    Print ISSN: 2096-2487 | Online ISSN: 2589-2975
    DOI: https://iji-studies.com/index.php/IJIS/article/view/298

  • Kavitha Muthukumaran, Vani Haridasan, K. Hariharanath, M. Sabari Manikandan, S. Pranav Krishna, and Sanjana K. (2025), Optimizing Academic Performance Through Hybrid and Online Learning in the Digital Age: A Chennai-Based Study, Advances in Consumer Research, 2(4), 646–654. (B Category Journal)

  • Kavitha Muthukumaran, S. Joshikaa, R. Kaviya, Vani Haridasan, and K. Hariharanath (2025), Evolving Dynamics of Food Biotechnology: Consumer Knowledge of Genetically Modified Ingredients (GMI), Advances in Consumer Research, 2(4), 637–645. (B Category Journal)

  • Vani Haridasan, Hariharanath K, and Kavitha Muthukumaran (2024), Gazelle Optimization and Conditional Variational Auto Encoder for Telecom User Service Recommendation Based on Churn Analysis, Expert Systems with Applications, 267. (WoS & Scopus Indexed, Impact Factor: 7.5)
    DOI: https://doi.org/10.1016/j.eswa.2024.126199

  • Vani Haridasan, Kavitha Muthukumaran, and Hariharanath K (2024), Tomtit Flock Optimization with Deep Variational Autoencoder for Customer Churn Prediction in Telecommunication Industry, International Research Journal of Multidisciplinary Scope (IRJMS), 5(3), 376–389. (Q4 Journal)
    Online ISSN: 2582-631X
    DOI: 10.47857/irjms.2024.v05i03.0749

  • Kavitha Muthukumaran, Vani Haridasan, and K. Hariharanath (2023), Feature Selection with Optimal Variational Autoencoder for Financial Crisis Model, Computer Systems Science and Engineering, 45(1).

  • Vani Haridasan, Kavitha Muthukumaran, and K. Hariharanath (2023), Arithmetic Optimization with Deep Learning Enabled Churn Prediction Model for Telecommunication Industries, Intelligent Automation & Soft Computing, 35(3).

Completed:

  • Building better Academic Resilience among Students in Higher Education (PI) 2021-22.
  • Online Buying Behaviour of Youth Influencing Family Members 2022-23. (With Students)
  • Awareness and Utilization of Mahatma Gandhi National Rural Employment Guarantee Act (MNREGA) and its influence on Women Empowerment 2023-24. (With Students)

Ongoing:

  • Assessing the influence of digital literacy on the economic empowerment of rural women in and around Chennai (Co PI) 2024-25
  • The Shift in Fashion Consumption: Exploring the allure of fast fashion and the demand for unique styles (With Students) 2024-25
    • Program Manager - CUMI Emerging Leaders Program 2024-25 
    • Subject Matter Expert – Manufacturing 4.0 - CUMI Emerging Leaders Program 2024-25 
    • Subject Matter Expert for the MDP conducted for Numeric UPS on the topic “Maynard Operation Sequence Technique (MOST)” Training conducted on 28-09-2024 and 07-12-2024 and 12 managers and employees from different departments participated.
    • Subject Matter Expert for INTURN 2024 a training program conducted for ProTechsoft in Feb and March 2023
  • Subject Matter Expert – Operations Research and Optimization Analytics Module for 8 batches of PGCBA, SSN SACE, 2014-18.
  • Subject Matter Expert – Database Management – Cognizant Young Recruits – 2006-2007. Trained entry level associates in VSAT mode and classroom sessions.
Customer Experience Management Model – Mac App Studio 
  • Involved in the development of a customer experience management model to enhance client engagement and satisfaction.

Nil

  • Member of Board of Studies (Anna University Nominee) for Sri Sairam Institute of Technology, Chennai for their MBA program. (2021-2024)
  • Member of Doctoral Committees at Anna University, VIT University and SRM University.
  • Presented paper in 35+ International Conferences.
  • Paper titled “Towards an Optimized Sustainable Sourcing Strategy for Integrated Pest Management Turmeric using Analytics" presented at International Conference on Emerging Trends in Business Analytics and Management Sciences” during the 57th Annual Convention of the Operational Research Society of India (ORSI-2024) hosted at IIT Bombay from 12th to 14th December 2024.
  • Paper titled “What Demand Sensing Matters for Fashion Supply Chain? It is Proactive but Reactive” presented at the International Conference on Logistics, Supply Chain and Transportation organized by NIT Calicut, on 22nd to 24th May 2024.
  • Paper titled “Fintech Disruptors: The Rise of Neobanks with AI Integration Transforming Customer Banking Experiences” presented at the International Conference on Marketing Research held at LIBA, Chennai, on 15th and 16th March 2024.
  • Paper titled “Does ‘One Size Fit for All’ in an E-Commerce Supply Chain?- Strategic Segmentation using Apriori Algorithm” presented at POMS India International Conference 2022 organized by POMS India Chapter & IIM Kozhikode during Dec 21-23, 2022.
  • Paper titled “Determinants & Antecedents to the Rise and Growth of Cloud Kitchen using Structural Equation Model” presented at POMS India International Conference 2022 organized by POMS India Chapter & IIM Kozhikode during Dec 21-23, 2022.
  • Paper titled "Leveraging Consumers’ Showrooming Behavior - A Supply Chain Perspective", presented at 12th Nasmei International Marketing Conference 2018, at Great Lakes Institute of Management, 20-21 Dec 2018.
  • Paper titled "Minimalist Lifestyle on Home-Buying Preferences - Insights from Indian Housing Sector" presented at the 11th ISDSI Conference held at IIM Trichy from 28 Dec 17 to 30 Dec 17.
  • Paper titled "Analytics to optimize the Operational Efficiency of Blood Supply Chain" presented at the Fourth International Conference on Business Analytics and Intelligence, held at IISC Bangalore from 19-21 Dec 2016 organized by Operations Research Society of India and Analytics Society of India, IIM Bangalore.

H-Index and Citation

Vani Haridasan‬ – Google Scholar‬‬‬‬‬

Haridasan, Vani – Author details – Scopus