Dr. T. Girija
B.Sc., M.B.A., M.Phil., Ph.D.
Associate Professor
Email : girijat@ssn.edu.in
Extn : 349
Dr. T. Girija
Profile Summary
Profile Summary
An accomplished academic and analytics professional with over 20 years of experience—18+ years in higher education and 2 years in industry—specializing in Business Analytics and Marketing. Possesses a strong foundation in Statistics, supported by multiple advanced degrees and professional certifications in Analytics and Market Research. Demonstrated expertise in translating complex analytical concepts into practical applications, effectively bridging theory and practice. Experienced in designing and delivering impactful training programs in analytics and data-driven decision-making for postgraduate students, working executives, corporate professionals, and small business entrepreneurs.
Educational Qualification
The academic foundation is built upon a B.Sc. in Statistics (PSG Arts & Science College, Coimbatore), providing a strong quantitative base. Knowledge was advanced through an MBA (Marketing) and a PhD (Management), both from Bharathiar University, alongside M.Phil (Management) from Alagappa University.
Qualified the National Eligibility Test (NET) and State Level Eligibility Test (SLET), meeting professional certification standards for academic instruction..
Commitment to analytics and research is demonstrated by certifications in:
- Business Analytics & Modeling: Business Analytics for Management Decisions (SWAYAM), Business Analytics and Text Mining Modeling using Python (SWAYAM).
- Marketing Research: Research for Marketing Decision (SWAYAM), Marketing Research and Analysis II (SWAYAM).
- Data Visualization: PowerBI (UDEMY), Tableau (UDEMY).
- Research Development: Enhancing Research Quality and Productivity (FDP IIT Madras).
Work Experience
A seasoned professional with over two decades of combined experience in academia and industry. Dedicated 18+ years to higher education. This academic tenure is complemented by 2 years of industry experience, ensuring a strong practical orientation in teaching and training.
Teaching Interest
- Quantitative methods for Business Decisions,
- Business Analytics,
- Consumer Behaviour
- Advertising and Sales promotion
- Services marketing.
- Marketing Research
- Research Methodology
- Data Analysis
- Data Visualization
Courses Taught
- Quantitative methods for Business Decisions
- Statistics for Managerial Decisions
- Data Analysis
- Data Visualization (Tableau and PowerBI)
- Business Analytics
- Tools For Business Analytics.
- Research Methodology
Scholarly Profile
Publications
- The Human–Machine Collaboration: Leveraging AI for Ethical Learning and Effectiveness, Data-Driven Decision Making for Sustainable Business Growth, V. Priyadarshini, Girija Thandapani and S. Meena, 2025 (Springer).
- A Study on Understanding the Role of Various Social Media Marketing Practices in Supporting Customer Retention Through Machine Learning Models in South Indian Private Banks, Harnessing AI, Machine Learning, and IoT for Intelligent Business, Girija Thandapani, S. Meena, K. Sampathkumar, V. Priyadarshini, 2024 (Springer).
- A Study in Analysing the Critical Determinants of Internet of Things IoT Based Smart Processing for Sustainable Supply Chain Management, Computer, Communication, and Signal Processing.AI Knowledge Engineering and IoT for Smart Systems, S. Meena and T. Girija, 2023 (Springer).
- Determinants of Omnichannel Shopping Intention for Sporting Goods, Sustainability, Sudarsan Jayasingh, T. Girija, Sivakumar Arunkumar, 2022.
- Factors Influencing Consumers' Purchase Intention Towards Electric Two‐Wheelers, Sustainability (Switzerland), Jayasingh, S., Girija, T., & Arunkumar, S., 2021.
- Influence of Rewards and Recognition on Employees’ Motivation and Job Performance: Path Analysis Approach, Indian Journal of Science and Technology, S. Meena, T. Girija, and D. Visagamoorthi, 2019.
- Topic - Data Driven decisions for cotton farming- leveraging machine learning algorithms to analyze weather- crop relationship, Girija Thandapani and Agalya Sri, 2025, International Conference on Digital Technologies for Business Excellence and Sustainable Development and Creating Viksit Bharat @ 2047, IIT (ISM) Dhanbad.
- Topic - Factors Influencing College Students Choices of Green Hotels for Future Patronage, Girija, 2024, Re-envisioning agility, sustainability and technological innovation in manufacturing and service industry, Organized by Vedatya Institute under the aegis of Journal of Services Research.
- Topic- Consumer’s purchase intention towards instant millet based foods, Girija.T and Darshini.D, 2022, International Conference on Recent Trends in Hospitality, Culinary and Business Practices, Organized by Vedatya Institute under the aegis of Journal of Services Research.
- Topic-A study on Customer Relationship Management Practices by Retailer, Girija, 2012, International Conference on ‘The Emerging Landscape of Retail and Impact on Economy’ at University of Madras.
- Topic- Principles for implementing CRM Strategies for Organized Retail in India, Girija, 2012, National Conference conducted at Annamalai University, Department of Business Administration, Chidambaram.
- Topic- Interactive Marketing Strategies for Sustainable Growth of Organized Retail in India, Girija, 2011, National Conference conducted at Jamal Institute of Management, Tiruchirappalli.
- Topic- Marketing Strategies for Organized Retail to Capture Rural Market, Girija, 2011, National Conference on Meta Management conducted at Adhiyamaan College of Engineering, Hosur.
Trainings Conducted
- Developed and delivered a training program on Applications of Basic Statistics for Analytics for newly onboarded employees at Ernst & Young.
- Taught Basic Statistics for Analytics and Visualization as a core module in comprehensive Data Science, AI, and Machine Learning training programs for HCL employees.
- Conducted the Data Analytics and Visualization module using Power BI for Carborundum Universal Ltd part of Murugappa group Executive Leadership Program (ELP).
Funded project
- Developed and delivered a training program on Applications of Basic Statistics for Analytics for newly onboarded employees at Ernst & Young.
- Taught Basic Statistics for Analytics and Visualization as a core module in comprehensive Data Science, AI, and Machine Learning training programs for HCL employees.
- Conducted the Data Analytics and Visualization module using Power BI for Carborundum Universal Ltd part of Murugappa group Executive Leadership Program (ELP).
Research Committee membership
Appointed as an External Expert Committee Member for a PhD Doctoral Committee at Dr. MGR Educational and Research Institute.