Dr. P. Theerthaana
Assistant Professor
Dr. P. Theerthaana
B.E., MBA, Ph.D.
Assistant Professor
Email : theerthaanap@ssn.edu.in
Dr. P. Theerthaana
Profile Summary
Profile Summary
Dr. Theerthaana P is an Assistant Professor at SSN School of Management, Chennai, with over 7 years of teaching and research experience. She has published several papers in Scopus-indexed and ABDC-ranked journals, including reputed outlets such as International Journal of Consumer Studies, International Journal of Disaster Risk Reduction, Journal of Research in Interactive Marketing, Archives of Women’s Mental Health, and Journal of Children and Media, demonstrating strong research capability and academic leadership. She has successfully organized international conferences (ICETBM2025) and ATAL sponsored FDPs, served as a resource person and moderator, and completed a funded project by SSN Trust leading to a Q1 publication. She is also a recognized Ph.D. supervisor at Anna University, guiding multiple scholars, and actively contributes to curriculum design, innovative teaching methodologies, and faculty development programs, reflecting her commitment to academic excellence and research mentorship.
Work Experience
- 2022- Till Date – Assistant Professor, SSN School Of Management.
- July 2015 – April 2017- Assistant Professor, Jerusalem Engineering College.
Educational Qualifications
- 2020 – CEG Campus, Anna University – Ph.D. (Management Science)
- 2013 – CEG Campus, Anna University – MBA (Finance and Marketing)
- 2009 – Sathyabama University, B.E (Computer Science Engineering)
- 2017 – UGC NET and JRF Qualified
Teaching Interests
- Financial Management
- Security Analysis and Portfolio Management
- Behavioral Finance
- Financial Modelling and Analysis
- Principles of Management
- Research Methodology and Data Analysis (SPSS, AMOS, SmartPLS)
- Advanced Excel Lab.
Research Areas
- Behavioral Finance and Investor Psychology
- Crowdfunding and FinTech Adoption
- Digital Well-being and Technology Detox
- Consumer Behavior in Digital Environments
- Health Technology Adoption
- Agent Based behavior Model.
- Gender studies
Courses Taught
- Financial Management
- Security Analysis and Portfolio Management
- Behavioral Finance
- Financial Modelling and Analysis (Excel)
- Principles of Management
- Advanced Excel Lab.
Research Publications
- Research paper titled “Going gray for gains: Exploring the role of monochrome displays in enhancing children’s well-being in India” is published in “Journal of Children and Media” by Theerthaana, P., Abdul Waheed, K., & Srikanth, S. in 2025– Impact Factor is 2.1
- Research paper titled “Bias-driven marketing that instigates pledging to a crowdfunding campaign: An experimental consideration of behavioral anomalies” is published in “International Journal of Consumer Studies” by Theerthaana, P., & Arun, C. J. in 2022– Impact Factor is 7.096, and ‘A’ Grade Journal (by Australian Business Dean Council Ranking)
- Research paper titled “Did double lockdown strategy backfire? Cobra effect on containment strategy of COVID-19” is published in “International Journal of Disaster Risk Reduction” by Theerthaana, P., & Arun, C. J. in 2021 – Impact Factor is 4.842, and ‘A’ Grade Journal
- Research Paper titled “How a DOER persuades a DONOR? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding” is published in the journal “Journal of Research in Interactive Marketing” by Theerthaana, P., & Manohar, H. L. in 2021 –Impact Factor is 10.179, ‘B’ Grade Journal
- Research paper titled “Gender Disappointment in India: SEM Modeling Approach” is published in the journal “Archives of Women Mental health” by Theerthaana, P., & Sheik Manzoor, A. K in 2019 - Scopus Indexed Q, Impact Factor of 4.405
- Research paper titled “Adoption of virtual reality in secondary school education: extending the diffusion of innovation theory” is published in the journal “International Journal of Educational Management” by K Abdul Waheed., & Theerthaana, P - Impact Factor is 2.543, ‘B’ Grade Journal.
- Research paper titled “A Signaling Paradigm Incorporating an Agent Based Model for Simulating the Adoption of Crowd Funding Technology” is published in the journal “Journal of Simulation” by Theerthaana, P., & Sheik Manzoor, A. K. in 2020 –Impact Factor is 2.543, ‘B’ Grade Journal.
- Research Paper titled “An Investigation on adoption of AI-enabled E-waste recycling Kiosks in the post-pandemic Era” is accepted for publication in “Electronic Government, an Int. J.” by Theerthaana, P & SNV Raj in 2025- Scopus indexed Q3- ‘C’ Grade Journal.
- Research Paper titled “The Paradigm of Whatsapp Campaign Management: Breaking the Vicious Cycle of Traditional Campaigns” is published in “International Journal of Internet Marketing and Advertising” by Theerthaana, P in 2018- Scopus indexed Q3.
- Research paper titled “Is Bitcoin gaining cash during cashless times in India? An event study approach” is published in the journal “Indian Journal of Economics and Development” by P.Theerthaana and A.K.Sheik Manzoor in 2019 - Impact Factor of 2.33 - - Scopus indexed Q4.
Web of Science Journals
- Research paper titled “Why the power of the e commerce is driving the future of business? a case on motivations and deterrents of shiksha.com” is published in the journal “JIMS8M: The Journal of Indian Management & Strategy” by P. Theerthaana and A.K. Sheik Manzoor in 2018 – Impact Factor of 4.756
Books Published
- A book titled “Analysis on the credit concentration risk and NPA in Bank’s Portfolio” is published by Lap Lambert Academic Publications.
Funded / Sponsored Research Projects
- Completed Research Project:
SSN Trust Funded Project – “Exploring the Need for Social Media Detoxification in the Era of Millennials and Gen Z” (2023–24)
Outcome: Findings published in the Q1 Scopus-indexed journal, Journal of Children and Media.
- Sponsored Faculty Development Program (FDP):
ATAL-Sponsored FDP – “Behavioural Finance & Financial Modelling: Integrating Psychology and Data for Smarter Financial Decisions”
Institution: SSN College of Engineering | Dates: 8th–13th September 2025 | Participants: 50
Management Development Program (MDP)
Resource Person & Subject Matter Expert – “Financial Acumen for Business”
Program: Emerging Leaders Program (ELP), Carborundum Universal Limited (CUMI)
Duration: December 2024 – September 2025
Role: Delivered the module covering the framework of competencies, provided expert guidance, and received appreciation from the company for effective engagement and training outcomes.
Consultancy
Resource Person – “Learning Finance through Storytelling”
Program: INTURN Program for 2024 MBA Graduates, Protech Software
Duration: 2022–2023
Role: Designed and delivered the finance module using storytelling techniques to enhance conceptual understanding and practical application for MBA candidates.
Research Committee Memberships
- Recognized Research Supervisor, Anna University (Ref. No. 4080002)
- Ph.D. Guidance: Supervising 3 scholars (2 Full-time, 1 Part-time)
- Doctoral Committee (DC) Membership: Serving as a committee member for 1 Ph.D. scholar at Anna University.
International Conferences Attended
- “Nomophobia Nudges: Link between Mobile App Detox, FOMO, Digital Burnout, and Procrastination” – Academy of Marketing Conference, Cardiff, UK, 4th July 2024
- “Behavioural Biases in the Crowdfunding Literature: A Systematic TCCM-Morphological Analysis” – Academy of Marketing Conference, Cardiff, UK, 3rd July 2024
- “Why People Adopt Donation Crowdfunding? An Investigation Using UTAUT Approach Combined with Behavioral Biases as Moderators” – IIMI-NASMEI Summer Marketing-IS Conference, IIM Indore, India, 2019
- 1-week International Workshop on Qualitative Research, organized by ICFAI University, Raipur & Central Mindanao College, Philippines, 18th–22nd March 2024
- NEP 2020 Orientation & Sensitization Programme, under Malaviya Mission Teacher Training Programme of UGC, 5th–14th March 2024
- 7-day FDP on Data Science and its Applications, NIT Patna, India, 2022
- One-Day FDP Workshop on Mapping Learning Outcomes, LIBA, India, 2020
International Conferences and FDPs Organized / Resource Person Roles
ICETBM 2025 – Successfully conceptualized and organized the International Conference on Emerging Trends in Business and Management at SSN College of Engineering on 27th–28th February 2025.
Highlights: Over 120 participants, contributions from 25 international authors, bringing together leading academics, researchers, and industry experts in management and finance.
Role as Moderator: Served as Moderator for the Editors’ Meet during ICETBM2025, engaging 6 editors from reputed international journals.
- ATAL-Sponsored FDP – “Behavioural Finance & Financial Modelling: Integrating Psychology and Data for Smarter Financial Decisions”, SSN College of Engineering, 8th–13th September 2025, 50 participants.
- 5-Day FDP – “Contemporary Techniques for Research & Publications”, Sri Sivasubramaniya College of Engineering, 10th–14th August 2023.
- 1-Day FDP on “NVIVO Qualitative Data Analysis”, MEASI School of Management, 24th February 2024.
- FDP on “Contemporary Techniques for Research & Publications”, Sri Sivasubramaniya College of Engineering, 10th–14th August 2023.
H-Index and Citations
Citation 116 and H Index – 6
Links
Scholar: https://scholar.google.com/citations?hl=en&user=-QoFyW0AAAAJ
Orcid ID: https://orcid.org/0000-0003-4475-7606
Scopus Author ID: 57201615543
LinkedIn: www.linkedin.com/in/Theerthaana