Faculty Profiles
Faculty – Case Studies
Our Faculty Case Studies highlight real-world educational challenges and solutions explored by our expert educators. These studies foster innovation and excellence in teaching and administration.
Disclaimer: Please contact the NBA coordinator at somca.director@ssn.edu.in for downloads.
| Author(s) | Dr. Srinivas Gumparthi, Prof B. Asokumar, and Abhirami A. |
|---|---|
| Title | Firm valuation – to sell or not to sell |
| Learning objectives | Understand and analyse cash flow statements relevance in valuation. Apply various valuation models and arrive at the fair value of the firm. Appreciate the importance of valuation models in negotiations in mergers and acquisitions. |
| Summary | This deals with a start-up business owned by a creative designer, which is an important player in fashion industry brands, designs, and creative work. The issue is whether or not to proceed with a business plan to be a brand on his/her own or else allow his/her business to be taken over by the bigger brand companies. The novelty in the case is developing the process of valuation of a start-up, adopting the right model, and developing a wide range of firm values with rational backing of the concept. A range of firm values will help the small player at the time of merger or acquisition for bargaining better value. |
| Author(s) | Dr. Srinivas Gumparthi, Prof B. Asokumar, and Abhirami A. |
|---|---|
| Title | Firm valuation – to sell or not to sell |
| Learning objectives | Understand and analyse cash flow statements relevance in valuation. Apply various valuation models and arrive at the fair value of the firm. Appreciate the importance of valuation models in negotiations in mergers and acquisitions. |
| Summary | This deals with a start-up business owned by a creative designer, which is an important player in fashion industry brands, designs, and creative work. The issue is whether or not to proceed with a business plan to be a brand on his/her own or else allow his/her business to be taken over by the bigger brand companies. The novelty in the case is developing the process of valuation of a start-up, adopting the right model, and developing a wide range of firm values with rational backing of the concept. A range of firm values will help the small player at the time of merger or acquisition for bargaining better value. |
| Author(s) | Dr. Sudarsan Jayasingh |
|---|---|
| Title | Epigamia: From Greek Yogurt to Plant-based Yogurt. |
| Learning objectives | To understand the challenges in launching a new brand in the Indian market. To understand the mindset of consumers and ways to make them accept a new product. |
| Summary | This case study is about the recent launch of Epigamia plant-based yogurt made with coconuts by Drums Food International Pvt. Ltd. The market for Greek yogurt, lactose-free curd, and plant-based yogurt was nascent in India. Epigamia was entering the value-added dairy products category by projecting Greek yogurt as a healthier everyday snack and lactose-free curd as a solution to digestive problems related to lactose intolerance. This case study covers the brand launch of Epigamia and the challenges they faced. This case study was used in a Strategic Brand Management course. |
| Author(s) | Dr. Sudarsan Jayasingh |
|---|---|
| Title | VIP Industries – Identity Crisis |
| Learning objectives | To understand the brand architecture strategies. To understand the reason for the slump in VIP Industries’ sales and provide recommendations to improve their market share. |
| Summary | This case study is about the challenges VIP Industries faced from Samsonite. The company started losing its market share, especially in the premium end of the market. This case study covers various steps taken by VIP Industries to arrest the fall in their market share. This case study was used in a Strategic Brand Management course. |
| Author(s) | Dr. Sudarsan Jayasingh |
|---|---|
| Title | Lenskart – Online Eyewear Retailer |
| Learning objectives | To understand the use of Information Technology / Information Systems to support a business model. To understand how IT creates competitive advantage. |
| Summary | This mini case study was used in a Business Information Systems course. This case study is about the launch of Lenskart, an online eyewear retailer. This case covers the business model of Lenskart, which allows customers to test the company’s glasses via an online order, try-it-at-home, and purchase system. Lenskart relies heavily on a discounting strategy to lure its customers, and to maintain this, a strong upsell program is essential. |
| Author(s) | Prof. Natarajan R |
|---|---|
| Title | Quality in ABC Solutions Pvt Ltd |
| Learning objectives | To understand the application of TQM concepts in IT delivery. To understand and create the mindset of how to analyze defects using TQM tools with a view to improving quality in a practical situation. |
| Summary | This case study is about ABC Solutions Pvt. Ltd, operating in a highly competitive industry in the US. It covers the challenges they face in quality and is therefore useful in a TQM course offered for students specializing in the Operations stream in the 3rd semester. |
| Author(s) | Prof. B Asokumar |
|---|---|
| Title | Purchase Processes at AAI |
| Learning objectives | To appreciate the purchase process in a government entity. |
| Summary | Concord Automation is involved in material handling and packaging automation activities. The Airport Authority of India (AAI) requires material handling systems. This case describes the purchase processes at AAI. For Business Marketing activities, students learn the nuances involved in it. |
| Author(s) | Prof. B Asokumar and Dr. T. Girija |
|---|---|
| Title | HTL’s Expansion into Rural Markets |
| Learning objectives | Market expansion Rural markets |
| Summary | HTL has a strong presence in the urban consumer market. As a part of geographical market expansion, HTL wishes to market tea in rural markets of India. Students understand rural buyer behavior and its impact on developing a marketing strategy with a rural focus. |
| Author(s) | Prof. B Asokumar |
|---|---|
| Title | Tendering Process of TNMSC |
| Learning objectives | Exposure to government purchases and the tendering process. |
| Summary | Rajapalayam Medi Text (RMT) manufactures cotton bandage cloth for surgical and healthcare purposes. It sells these products to pharmacists, hospitals, and healthcare centers managed by both the private sector and the government in Tamil Nadu. For the requirements of healthcare centers and hospitals, a centralized organization, Tamil Nadu Medical Services Corporation Ltd. (TNMSC), handles the procurement. |
| Author(s) | Prof. B Asokumar |
|---|---|
| Title | Time Pass |
| Learning objectives | Dilemmas in supply chain and scaling up operations |
| Summary | The case is about a branded food product with ethnic preferences and describes all the processes in the value chain. Value creation and additions in the supply chain, along with the necessary managerial interventions, are to be understood. Students gain exposure to the issues involved in supply chain management, scaling up operations, and the managerial dilemmas associated with them. |
| Author(s) | Dr. Hariharanath K |
|---|---|
| Title | Optimprocess Solutions Ltd: Integration of Technology & Marketing |
| Learning objectives | Technology management, market strategy for technology products |
| Summary | The case explains the challenges of a product development company with its marketing function. It underlines the significance of managing the market strategy along with the product strategy. |