Faculty Research Publications

Research Publications

Our Research Publications highlight innovative studies and advancements in education management. We foster academic excellence through insightful research and data-driven solutions.

  • Jhansi V., Kavitha M., "Artificial Intelligence Revolutionizing Financial Markets: An Investigative Study”, Indian Journal of Natural Sciences, Vol.15 / Issue 85 / Aug / 2024.
  • Kavitha M., Vani Haridasan, "AI-Powered Insights: Unravelling Consumer Adoption Trends in Renewable Energy Technologies, with a Focus on Solar Panels and Alternative Electricity Sources", Indian Journal of Natural Sciences, Vol.15 / Issue 85/ Aug / 2024.
  • Vani Haridasan, Kavitha Muthukumaran, Hariharanath K, "Tomtit Flock Optimization with Deep Variational Autoencoder for Customer Churn Prediction in Telecommunication Industry", International Research Journal of Multidisciplinary Scope, S(3), 376–389 [Scopus].
  • Shili M., Jayasingh S., Hammedi S. (2024), "Advanced Customer Behaviour Tracking and Heatmap Analysis with YOLOv5 and DeepSORT in Retail Environment", published in Electronics, 13(23). DOI: [10.3390/electronics13234730].
  • Jayasingh S, Sivakumar A, Vanathaiyan A.A., "Artificial Intelligence Influencers’ Credibility Effect on Consumer Engagement and Purchase Intention", Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(1):17. DOI: [10.3390/jtaer20010017] (Q1, SSCI(WoS), Scopus, ABDC “B”, AU Journal List).
  • Girija Thandapani, S.Meena, K.Sampathkumar and V.Priyadarshini , “A study on Understanding the role of various social media marketing practices in supporting customer retention through ML models in South Indian private banks”, Harnessing AI, ML and IoT for Intelligent Business, Studies in Systems, Decision and Control Springer, Vol 1, Scopus Indexed, WoS.
  • Dr. P. Theerthaana, "Adoption of Virtual Reality in Secondary School Education: Extending the Diffusion of Innovation Theory", International Journal of Educational Management (Scopus Q2, B Grade, Emerald Publisher).
  • Kavitha Muthukumaran, Vani Haridasan, K. Hariharanath, M. Sabari Manikandan, S. Pranav Krishna and Sanjana K. (2025)., "Optimizing Academic Performance Through Hybrid and Online Learning in the Digital Age: A Chennai-Based Study", Advances in Consumer Research, 2(4), 646–654. (B Category Journal).
  • Kavitha Muthukumaran, S. Joshikaa, R. Kaviya, Vani Haridasan, K. Hariharanath. (2025)., "Evolving Dynamics of Food Biotechnology: Consumer Knowledge of Genetically Modified Ingredients (GMI)”, Advances in Consumer Research, 2(4), 637–645. (B Category Journal).
  • Vani Haridasan, Kavitha Muthukumaran, Subashini B, Aarthy R and Aarthi V. (2025)., "Gendered Perspectives on Rural Employment: Evaluating Role of MGNREGA in Women Empowerment", Journal of Informatics Education and Research, 5(2), 5692–5701. (C Category Journal).
  • Vani Haridasan, Hariharanath K and Kavitha Muthukumaran, "Gazelle optimization and conditional variational auto encoder for telecom user service recommendation based on churn analysis", Expert Systems with Applications, Vol. 267, , 2024, Impact factor 7.5. 
  • Dr. Kavitha Muthukumaran, and Dr. Vani Haridasan, "Quantifund Model for Cohesive Mutual Fund Portfolio Optimization”, International Journal of Innovation Studies, Vol. 9, No. 1, pp. 1341-1352, 2025, Print ISSN: 2096-2487, Online ISSN: 2589-2975, Impact factor 5.3. (WoS & Scopus Indexed) (B Category Journal)
  • Dr. Kavitha Muthukumaran, Dr. Vani Haridasan, "Clicks, Confidence and Care: What drives digital banking satisfaction in India?”, International Journal of Innovation Studies, Vol. 9, No. 1, pp. 1327-1340, 2025, Print ISSN: 2096-2487, Online ISSN: 2589-2975, Impact factor 5.3. (WoS & Scopus Indexed) (B Category Journal)
    • Sivakumar A, Jayasingh S, Shaik S. Social Media Influence on Students’ Knowledge Sharing and Learning: An Empirical Study. Education Sciences. 2023; 13(7):745. (WoS - ESCI  & Scopus Indexed; CiteScore - Q1)
    • Meena.S and Girija.T. (2023). A study in analysing the critical determinants of Internet of Things (IoT) BAsed Smart processing for Sustainable supply chain management In: Mercier-Laurent, E., Fernando, X., Chandrabose, A. (eds) Computer, Communication, and Signal Processing. AI, Knowledge Engineering and IoT for Smart Systems. ICCCSP 2023. IFIP Advances in Information and Communication Technology, vol 670. Springer, Cham. (Scopus)
    • Sekar, S., Edakkat Subhakaran, S. and Chattopadhyay, D (2023), "Unlocking the voice of employee perspectives: exploring the relevance of online platform reviews on organizational perceptions", Management Decision, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/MD-11-2022-1509 (Q1 category, Anna University Annexure 1 listed)
    • Dr. Girjia.T and Ms. Blessanna Nissi M., ‘A comprehensive analysis of consumer purchase intentions in the expanding market for instant food products’ in International Journal of Enhanced Research in Management and Computer Applications, Vol.12, Issue 7, 2023.
    • Thiruvenkadam Thiagarajan, Sudarsan Jayasingh and Girija Thandapani “Impact of Women Empowerment through Self-Help Groups on Quality of Life: An Empirical Study” World Journal of Management and Economics Volume 16 | Issue 10. (ABDC Journal)
  • Theerthaana, P., & Vivek Raj, S. N. (2025). An Investigation on adoption of AI-enabled e-waste recycling kiosks in the post-pandemic era. Electronic Government, an International Journal, 21(1), 68–80.
  • Dr.Srinivas Gumparthi, Gopalan Ramachandran and Dr. Tariq Aziz published paper on ‘'Critical Success Factors in Asset Securitisation in Banks in India”  in Brazilian Journal of Development,  Vol. 9 No. 12 (2023).
  • Dr.Srinivas Gumparthi published a paper titled “Evaluation of ML models’ Efficiency in Predicting Economic Indicators” NOVYI MIR Research Journal, ISSN NO: 0130-7673, VOLUME 9 ISSUE 2 2024,pg 32-40. Web of Science (WOS).
  • Kavitha Muthukumaran, Vani Haridasan, K. Hariharanath (2024), “Investigating the Aftermath: Factors Shaping the Well-Being of Adolescent Girls and Young Women In The Wake Of The Pandemic”, Migration Letters: Vol. 21 No. S3, 1511-1523, Scopus indexed, WoS, Q2 Journal.
  • Vani Haridasan, Kavitha Muthukumaran, K. Hariharanath (2024), “Examining the Determinants of Academic Buoyancy Among Indian Engineering Students”, Migration Letters: Vol. 21 No. S3, 1496-1510, Scopus indexed, WoS, Q2 Journal.
  • Vani Haridasan, Kavitha Muthukumaran, (2024), Evaluating Artificial Intelligence's Effect On Accounting Information Systems For Small And Medium-Sized Enterprises, Migration Letters: Vol. 20 No. S13, 680-693: Special issue on Engineering, Technology and Management, Scopus indexed, WoS, Q2 Journal.
  • Dr.Srinivas Gumparthi published paper titled “Volatility Analysis using Machine Learning for Improved Investment Decisions” in Journal of Research administration,   Vol. 6 No. 1 (2024), ISSN:1539-1590, E-ISSN:2573-7104.
  • M. Ganesan Alias Kanagaraj, Thiruvenkadam Thiagarajan and K.Suresh, “The Impact of AI Technology Adoption on Investor Decision-Making in the Indian Financial Market” Indian Journal of Natural Sciences, International Bimonthly (Print) – Open Access, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal).
  • Suresh K, Thiruvenkadam Thiagarajan and Ganesan Alias Kanagaraj Mariappan, “Exploring Competency Profiles among Emergency Department Nurses: Factors Shaping Skills and Overcoming Barriers”, Indian Journal of Natural Sciences, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal).
  • Thiruvenkadam Thiagarajan and Sudarsan Jayasingh, “Role of Self-Help Groups in the Techno-Economic Environment”, Indian Journal of Natural Sciences, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal).
  • Vani Haridasan, Kavitha Muthukumaran, Vidyaa Lakshmi P and Srinithi JP, "Revitalize Through Technology: How Online Shopping Habits of Youth Shape Family Dynamics", Indian Journal of Natural Sciences, International Bimonthly (Print) – Open Access, Vol.15 / Issue 83 / Apr / 2024. ISSN: 0976 – 0997. (WOS Journal).
  • Sampath Kumar and Girija Thandapani (2024) had published an article titled  ‘Value at Risk Analysis of Cryptocurrency’ in UC care list journal No.159, International journal of cultural studies and social science,(Print)  20(1), 47-53.
  • Shakthidharshini. AR, Thiruvenkadam Thiagarajan, A Study on the Factors Affecting the Job-Hopping Intention of Employees of IT Sector, African Journal of Biological Sciences, Volume 6, Issue 5, June 2024, pp. 9850-9858. (Scopus Indexed) ISSN: 2663-2187. 
  • Ms. A. Sowmiya, Dr. Kavitha Muthukumaran, Dr. K. Usha, Dr. Vani Haridasan, Fintech Disruptors: The Rise of Neobanks with AI Integration Transforming Customer Banking Experiences, African Journal of Biological Sciences, Volume 6, Issue 6, June 2024, pp. 2169 - 2177. ISSN: 2663-2187 (Scopus Indexed). 
  • Sriji E S along with two co-authors published a paper titled “What determines a country's proactiveness during a pandemic?” in the International Journal of Disaster Risk Reduction. https://doi.org/10.1016/j.ijdrr.2022.103200 (A category in ABDC, Annexure-1 Anna University).
  • Dr. Vani Haridasan, Dr. Kavitha Muthukumaran and Dr. K Hariharanath published a paper titled ‘Arithmetic Optimization with Deep Learning Enabled Churn Prediction Model for Telecommunication Industries’ in Intelligent Automation & Soft Computing Volume 35, Number 3, 2023. [AU Annexure I]
  • Dr. Kavitha M, Dr. Vani Haridasan and Dr. K Hariharanath published a paper titled ‘Feature Selection with Optimal Variational Auto Encoder for Financial Crisis Model’ in Computer Systems Science and Engineering, Volume 45, Number 1, 2023. [AU Annexure I]
  • Dr. Sudarsan Jayasingh, S., and Dr. Thiruvenkadam T. (2022). Factors Influencing the Helpfulness of Online Consumer Reviews. In: Kalinathan, L., R., P., Kanmani, M., S., M. (eds) Computational Intelligence in Data Science. ICCIDS 2022. IFIP Advances in Information and Communication Technology, vol 654. Springer, Cham. (Scopus Indexed)
  • Dr. Srinivas Gumparthi, Gopalan Ramachandran, Dr. Tariq Aziz, (2022). Chapter Title, Changes in Indian Bank’s Lending Strategy in the Post-Covid Scenario in Book Titled “Recent Advances in Mathematics, Statistics, Commerce, Management, Education, Psychology and Post Covid Business Strategies"  by  Iterative International Publishers, First Edition, 2022 with  ISBN: 978-93-95632-12-6 , Chapter 14  page 93 to 104.
  • Dr. Sudarsan Jayasingh, Dr. Girija T., and Dr. Arunkumar S. (2022). Determinants of Omnichannel Shopping Intention for Sporting Goods. Sustainability. 14(21):14109. (SCIE, SSCI, Scopus, AU Annexure I)
  • Dr. Srinivas Gumparthi, Gopalan Ramachandran, Dr. Tariq Aziz, (2022), Changes in Indian Bank’s Lending Strategy in the Post-Covid Scenario in book titled “Recent Advances in Mathematics, Statistics, Commerce, Management, Education, Psychology and Post Covid Business Strategies” by  Iterative International Publishers, First Edition, 2022 with  ISBN: 978-93-95632-12-6 , Chapter 14  page 93 to 104.

 

Conference Presentations/ Publications

  • Dr. Girija.T, Dharshini. D (Student) and Dr. Kirubaharan B. presented a paper titled ‘Consumer’s purchase Intention towards instant millet based foods’ in International conference on “Recent Trends in Hospitality, Culinary and Business Practices” held on 8th and 9th December, 2022.
  • Dr.Girija T. Presented a paper titled ‘A study in analyzing the critical determinants of IoT based on smart processing from sustainable supply chain management’ in IFIP- 7th international conference on Computer, Communication and Signal Processing (ICCCSP 2023) on 5th January, 2023 conducted by Department of Information Technology, SSN College of Engineering.
  • Thiruvenkadam T and Sudarsan Jayasingh presented a paper titled, “Generation Z’s, Satisfaction with Artificial Intelligence Voice Enabled Digital Assistants” in the IFIP -7th International Conference on Computer, Communication and Signal Processing (ICCCSP 2023) organized by Department of Information Technology, SSN College of Engineering on 5th and 6th January, 2023.
  • Thiruvenkadam T and Sudarsan Jayasingh presented a paper titled, “Factors causing stress for Health Care Workers during the Covid-19 Pandemic” in the International Conference on Emerging Trends in Business & Management (ICETBM2023) on 24th & 25th February 2023.
  • Srinivas Gumparthi and Gopalan Ramachandran presented a paper titled, “Critical Success Factors In Asset Securitisation In Banks In India,”, in the International Conference on Emerging Trends in Business & Management (ICETBM2023) on 24th & 25th February 2023.
  • Srinivas Gumparthi, AAbha Singhvi and Yash Doshi, presented a paper titled, “ A study on Factors Affecting Intention to Use Digital Financial Service Using an UTAUT Model”, in the International Conference on Emerging Trends in Business & Management (ICETBM2023) on 24th & 25th February 2023.
  • Arunkumar Sivakumar, Sudarsan Jayasingh and Ernest Johnson (2023), Online Visual Merchandising Cues Impacting Consumer Pleasure and Arousal: An Empirical Study, Proceedings of the International Conference on Emerging Trends in Business & Management (ICETBM 2023), Advances in Economics, Business and Management Research, Atlantis Press. DOI: 10.2991/978-94-6463-162-3_3
  • Vadivel, D., & Kirubaharan, B. (2023). Influences of Indian postal service quality factors on customer satisfaction amidst COVID-19 pandemic: An empirical study. International Journal of System Assurance Engineering and Management. Springer.
  • Dr. Kavitha M., Asst Professor, MBA Department, Dr. B. Mahalingam, Associate Professor (Jan 2022), Civil Department, published a paper tilted "A study of environmental management of construction and demolition waste" in the Springer book series Sustainable Practices and Innovations in Civil Engineering 2021, Singapore, page number 235 - 250. ISBN 978-981-16-5041-3.
  • Dr. Kirubaharan Boobalan, Asst. Professor submitted a paper titled “Bayesian Structural Equation Modelling for Research in Retailing’ to PLOS One. Indexed in the Web of Science.
  • Dr. Theerthaana P, Asst. Professor submitted a paper titled “Behavioral Biases in the Crowdfunding literature: A systematic TCCM-Morphological Analysis” to the International Journal of Consumer Studies. A Grade and Indexed in the Scopus and Web of Science.
  • Dr. Kavitha M. and Dr. Vani Haridasan published a paper titled “Lifestyle and Behavior of Children during Covid-19”, ECS Transactions, 107(1), pp 8727, 2022. (Scopus Indexed).
  • Dr. Vani Haridasan and Dr. Kavitha M. published a paper titled “Proliferation of Digital Payments in India: A Pathway to Cashless Economy”, ECS Transactions, 107(1), pp 8777, 2022. (Scopus Indexed).
  • Kirubaharan Boobalan, Bharadhwaj Sivakumaran, and Margarett Susairaj published a paper titled “Organic food preferences: A comparison between American and Indian consumers” in Food Quality and Preference. 
  • Dr. T.Girija  published a paper titled “A Conceptual study in understanding  the impact of Internet of Things towards supply chain management ”, Journal of Positive School Psychology, 6(5), pp 2763-2767, 2022. (Scopus Indexed).
  • Dr. Kavitha M, Dr. Hariharanath K., “Deep Learning Enabled Financial Crisis Prediction Model for Small - Medium Sized Industries”, Intelligent Automation and Soft Computing, 35(1), 2022.
  • Vani Haridasan, Kavitha Muthukumaran and K.Hariharanath published a paper titled Arithmetic Optimization with Deep Learning Enabled Churn Prediction Model for Telecommunication Industries, Intelligent Automation & Soft Computing, ISSN:2326-005X - (Annexure - 1, Scopus and WoS).
  • Srinivas Gumparthi, Pradeepa.S “Demonetization Impact on Liquidity of Large Corporates in India”, Economics and Business Quarterly Reviews, Vol.4 No.3 (2021).
  • Srinivas Gumparthi, Venkata Vara Prasad  Lokeswari Y Venkataramana, S Srinethe, R M Sruthi Sree, K Nishanthi “Prediction of Stock Prices Using Statistical and Machine Learning Models: A Comparative Analysis”, The Computer Journal, bxab008, https://doi.org/10.1093/comjnl/bxab008, 2021.
  • Yabesh Abraham Durairaj, T. Thiruvenkadam, K. Sampath Kumar “A linkage between Distributive Justice, Procedural Justice and Affective Commitment at Non-Banking Financial  Companies” Journal of  Huazhong University of Science and Technology, Volume 50, Issue 04, April-2021 pp 523-531. (ISSN-1671-4512)
  • Girija T, S.Meena, Asokumar.B “Impact of ICT as pedagogical tool in higher education”, Tierarzliche Praxis, November 2020 ISSN: 0303-6286, PP. 2016-2023, Nov-Dec 2020.
  • S, Dr.Thiruvenkadam. T, “Factors affecting the purchase decision of children toys in organized retail stores” Journal of Huazhong University of Science and Technology, Volume No.50, Issues No 3, March 2021, pp. 1-16. (ISSN-1671-4512,)
  • Sampath Kumar. K, Thiruvenkadam T, SudarsanJayasingh, “Challenges in the Integration of Renewable Energy in Energy Systems in India”, International Journal of Advanced Research in Engineering and Technology (IJARET) Volume 12, Issue 1, January 2021, pp. 119-128. (ISSN 0976-6499)
  • Thiruvenkadam T, SudarsanJayasingh, K. Sampath Kumar, Panchanatham. N (2020), Role of Government in Accelerating Indian Economy’s Transition Towards A Resilient Energy System in India, International Journal of Advanced Science and Technology Vol. 29, No. 8, June (2020), pp.3854-3861  ISSN: 2005-4238.
  • Vani Haridasan, Kavitha Muthukumaran and Yohita D, Work-Life Balance of Women Working from Home during Lockdown – An Empirical Study, International Journal of Management, 12(1), Jan 2021, pp. 475-487.
  • Kavitha Muthukumaran and Vani Haridasan, Optimizing the usage of voice assistants for Shopping, Indian Journal of Science and Technology, Indian Journal of Science and Technology, 13(43): 4407-4416, Dec 2020.
  • Laxmipriya V, Hariharanath K, Implementing Lead Qualification Model using ICP for SAAS Products, International Journal of Management,  Volume 11, Issue 10, October 2020, pp. 81-90, Article ID: IJM_11_10_008,  ISSN Print: 0976-6502 and ISSN Online: 0976-6510.
  • Naveen Kumar G, Hariharanath K,  Designing a Lead Score Model for Digital Marketing Firms in Education Vertical in India, Indian Journal of Science and Technology, 14(16): 1302-1309. https://doi.org/17485/IJST/v14i16.290, 1ISSN Print: 0974-6846 Electronic: 0974-5645, May 2021.
  • Yabesh Abraham Durairaj, Thiruvenkadam.T, Mu.Subrahmanian, “Employee Engagement – Making Internal Customer Happier” International Journal of Recent Technology and Engineering (IJRTE), pp. 354-357, Vol.8, Issue-2S4, July. 2019.
  • Kavitha Muthukumaran, Sampath Kumar.K, Vijaya Mani, “Distributor’s Views on Digital Services of AMCs in Chennai”, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol.8 Issue-9, July. 2019.
  • T, Asokumar.B, “Influence of Website Quality and Service Quality on Consumer Satisfaction among Online food Ordering Consumer”, International Journal of Recent Technology and Engineering (IJRTE), Sept. 2019.
  • Vijaya Mani, Vani Haridasan, “Single Server Queuing Model to Determine the Patient Flow Process in a Township Hospital’, International Journal of Innovative Technology and Exploring Engineering (IJITEE), Vol.8 Issue-12S, Oct. 2019.
  • Vani Haridasan, Kavitha Muthukumaran; “Leveraging Consumers’ Show rooming Behaviour – A Supply Chain Perspective”, International Journal of Recent Technology and Engineering (IJRTE), Volume-8 Issue-4, Nov 2019.
  • SudarsanJayasingh; “Consumer Brand Engagement in Social Networking Sites and Its Effect on Brand Loyalty”, Cogent Business & Management, pp,1-22, Vol. 6, Issue 1, 6(1),2019
  • Vijaya Mani, Kavitha Muthukumaran, Kamakshi. S; “Assessing the Influence of Emotional Intelligence on Occupation Stress in a Manufacturing Organization”, Test Engineering and Management, pp. 17018 – 17024, Vol. 82, Feb. 2020.
  • Srinivas Gumparthi; “Industry 4.0 Evolutions – Technical Education for Sustainable Social Development”, International Journal of Advanced Science and Technology, Vol. 29, No. 03, Mar. 2020.
  • T,SudarsanJayasingh; Determinants of Employee Happiness in Information Technology Company in India “International Journal of Engineering and Technology (IJET) Vol 7, No 3 PP 173 -178 July, 2018.
  • M Deepa, Vijaya Mani, S Uma Maheshwari, “Analyzing the Effectiveness of Human Resource Accounting Disclosure in HPCL’ Emperor International Journal of Finance and Management Research, Special Issue, Vol IV,August 2018.
  • Vijaya Mani, Vani Haridasan; “Optimizing the Medicine Procurement Process’’ International Journal of Engineering & Technology, Volume7, No.4, pp 2366 –2369. Sept, 2018.
  • Yabesh Abraham Durairaj, T. Thiruvenkadam, Mu Subramaniam; “The Role of Organizational Learning In Employee Engagement and the Mediating Role of E-Learning Resources Quality” The Online Journal of Distance Education and e-Learning, Volume 6, Issue 4 pp. 78-87Oct 2018.
  • Thiruvenkadam.T, Sampath Kumar.K; “Organizational Climate for Innovation and Creativity” ,BVIMSR’s Journal of Management Research, Volume 4 Issue 2 pp. 165-173Oct 2018,
  • Kavitha Muthukumaran, Sampath Kumar.K,; “Performance Analysis of Select Companies in the IT Sector” Emperor International Journal of Finance and Management Research, Vol.3 Special Issue.3,pp 128 -134, Dec 2018.
  • Vijaya Mani;“Impact of Organizational Characteristics on Organizational Choice of The Potential Hires” Journal of Engineering and Applied Sciences, pp2470-2476, Volume 14, issue 8, March 2019.
  • Vijaya Mani, Kavitha Muthukumaran, Sampath Kumar K; “Human Resource Accounting and Valuation Practices in R and D Institutions “, Journal of Advanced Research in Dynamical & Control Systems, pp 1301-1309Volume 11, 03-Special Issue, April ,2019
  • Kavitha Muthukumaran, Vani Haridasan, D.Varathakrishnan, “The Study on Living Standards and Satisfaction in Migrant Dorms”, Indian Journal of Science and Technology, pp 1-9, Volume 12, issue 19, May 2019.
  • Meena T. GirijaD.Visagamoorthi, ‘Influence of Rewards and Recognition on Employee’s Motivation and Job Performance: Path Analysis Approach’, Indian Journal of Science and Technology, March 2019.
  • Chandrasekhar, T. Thiruvenkadam, Mu.Subramaniyam;“Impact of Online Learning on Teenagers Buying Behaviour’ Online Journal of Distance Education and E learning Volume 7, Issue 2 pp. 89-96 April 2019.
  • Yabesh Abraham Durairaj, Thiruvenkadam .T, Mu. Subrahmanian; “Employee Engagement – Making Internal Customer Happier “in International Conference on HR-The Era of CURE Cross-Skilling, Up-Skilling, Re-skilling and empowering, SRM School of Management, Kattankulathur, 25 – 26 Oct, 2018.
  • ThiruvenkadamT;“Determinants of Employee Happiness in Information Technology Company in India”, in International Conference on Advanced Science and Engineering Research (ASER-2018), Al-Ameen Engineering College, Erode, Apr 5, 2018.
  • Vani Haridasan; “Leveraging Consumers’ Show Rooming Behaviour – A Supply Chain Perspective” in 12th NASMEI Conference – An International Marketing Conference in India, Great Lakes Institute of Management, Chennai, Dec 20-21, 2018,
  • Kavitha Muthukumaran, Sampath Kumar.K; “A Study on Digital Payments System with Perspective on Customer Adoption” in 3rd International Conference on Technological Mapping of E Commerce in the Global Perspective, Saveetha Engineering College, Chennai, 27- 28, Dec, 2018.
  • VaidehiR, B , Tharini, “Predicting Prospects for Property Management Services – An Indian Perspective” International Journal of Business and Management Invention, Volume 6 Issue 7pp, 47-52, July. 2017,
  • Vijaya Mani, Caroline Karunya; “Perception of the New Recruits on the Employee Induction and on boarding process “International Journal of Business and Management Invention, Volume 6 Issue 8, pp, 59- 66Aug, 2017.
  • Girija, Thenkavi; “Study on Potential Tenants’ Perception towards Service Apartment” Journal of Hospitality and Tourism management. Vol 1, Nov., 2017.
  • Srinivas Gumparthi, Anith.R;“Relative Strength Index for Developing Effective Trading Strategies in Constructing Optimal Portfolio” International Journal of Applied Engineering Research, Volume 12, Number 19 ,2017.
  • Sampath Kumar.K, Kavitha Muthukumaran; “Macro Economic Factors on Sensex – An Impact Study’ in International Research Journal of Business Management, Vol 11, Issue 1, January 2018.
  • T, Vijayanand, Panchanatham; “Drivers of Employee Engagement: A study with Special Reference to Private Educational Institutions”, SYNDICATE – The Journal of Management, Volume 18, pp. 56-65, March 2018.
  • Asokumar B, Praveen Prashanth “Neuro Optics in Contemporary Marketing” International Journal of creative Research Thoughts, April 2018.
  • Sampath Kumar .K. Vasumathi, “Investors’ Perception towards Equity market” International Journal on Global Business Management and Research, vol 7, Issue 2, Feb. 2018.
  • Vani Haridasan, Kavitha Muthukumaran, “Impact of Service Quality on Service Loyalty in Strengthening Customer Relationship in Telecom Services” International Journal of Mechanical Engineering and Technology (IJMET), Volume 9, Issue4, pp. 606-616 April 2018
  • Kavitha Muthukumaran, Vani Haridasan; “Performance Analysis of Select Companies in Cement Industry using Various Models”  International Journal of Civil Engineering and Technology (IJCIET),Volume 9, Issue 3, pp. 839-852 March 2018.
  • Vani Haridasan, Sudharshan M; “Vendor Rating Using Analytical Hierarchical Process – Insights from Indian Engineering Construction Industry” in International Journal of Scientific Research and Management, Volume 6 Issue 2,pp 113-121,February, 2018.
  • SudarsanJayasingh, T. Thiruvenkadam, S. Arunkumar; “Post Content and Its Effect on Consumer Engagement Rate in Indian Life Insurance Facebook Brand Pages” International Journal of engineering & Technology, 7 (2),PP 795-799.  June 2018.
  • SudarsanJayasingh. Venkatesh, R.; “An Insight on Consumer Engagement in Facebook Brand Pages”. International Journal of Applied Business and Economic Research. 15 (22), 831-839, 2017.
  • Kavitha Muthukumaran, Sampath Kumar.K; “Impact of Macro Economic Factors on Sensex” in International Conference on Innovative Trends in Technology and Management”, Kalasaligam University, July 30 -31, 2017.
  • Vani Haridasan; “Minimalist Lifestyle on Home-buying Preferences – Insights from Indian housing sector” in 11th ISDSI Conference, IIM Trichy, December 28-30 ,2017
  • Kavitha Muthukumaran; “Risk Mitigation through Optimal Categorization of shares in NSE” in 11th ISDSI Conference IIM Trichy, December 28-30, 2017.
  • SudarsanJayasingh; ‘Factors influencing the Brand Engagement Behaviour in Face book Pages’ at the 11th ISDSI Conference IIM Trichy, December 28-30, 2017.
  • Kavitha Muthukumaran, Sampath Kumar.K; ‘Performance Analysis of Select Companies in the IT Sector’ in 2nd International conference on Managing the Metamorphosis of making in India in the Global Era –Roadmap and Challenges Ahead, Saveetha Engineering College, Chennai ,21 -22 December ,2017.
  • Kavitha Muthukumaran, Sampath Kumar.K; “Investors Perception towards Equity Markets” in International Conference on Economic Transformation with Inclusive Growth” Rajalakshmi Engineering College, Chennai, 30- 31 January, 2018.

Student Publications (Journals / Conferences)

Our Student Publications showcase the creativity, research, and achievements of our students. We encourage young minds to express ideas and share knowledge through insightful writings.

  • Jhansi V., Kavitha M., "Artificial Intelligence Revolutionizing Financial Markets: An Investigative Study”, Indian Journal of Natural Sciences, Vol.15 / Issue 85 / Aug / 2024.
  • Kavitha Muthukumaran, Vani Haridasan, K. Hariharanath, M. Sabari Manikandan, S. Pranav Krishna and Sanjana K. (2025)., "Optimizing Academic Performance Through Hybrid and Online Learning in the Digital Age: A Chennai-Based Study", Advances in Consumer Research, 2(4), 646–654. (B Category Journal).
  • Kavitha Muthukumaran, S. Joshikaa, R. Kaviya, Vani Haridasan, K. Hariharanath. (2025)., "Evolving Dynamics of Food Biotechnology: Consumer Knowledge of Genetically Modified Ingredients (GMI)”, Advances in Consumer Research, 2(4), 637–645. (B Category Journal).
  • Vani Haridasan, Kavitha Muthukumaran, Subashini B, Aarthy R and Aarthi V. (2025)., "Gendered Perspectives on Rural Employment: Evaluating Role of MGNREGA in Women Empowerment", Journal of Informatics Education and Research, 5(2), 5692–5701. (C Category Journal).
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  • Ms. A. Sowmiya, Dr. Kavitha Muthukumaran, Dr. K. Usha, Dr. Vani Haridasan, Fintech Disruptors: The Rise of Neobanks with AI Integration Transforming Customer Banking Experiences, African Journal of Biological Sciences, Volume 6, Issue 6, June 2024, pp. 2169 - 2177. ISSN: 2663-2187 (Scopus Indexed). 
  • Srinivas Gumparthi, Pradeepa.S “Demonetization Impact on Liquidity of Large Corporates in India”, Economics and Business Quarterly Reviews, Vol.4 No.3 (2021), PP 57-66.
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